FRIDAY, DECEMBER 15

8:00AM San Francisco - SVASE Event: 'Startup-U San Francisco: Enterprise Customers & The Startup'

9:00AM San Francisco - The Renaissance Holiday Gift Fair

11:30AM Mountain View - FountainBlue's Connections Event

7:00PM Santa Cruz - Future Salon: Technological Literacy- Understanding and Evaluating our Tools

Event Name SVASE Event: 'Startup-U San Francisco: Enterprise Customers & The Startup'
Date Friday December 15, 2006
Time 8:00AM to 9:30AM
City San Francisco
Event Type Seminar / Workshop / Class
Event Area Entrepreneurship
Hosted By Silicon Valley Association of Startup Entrepreneurs
Description SVASE Event: 'Startup-U San Francisco: Enterprise Customers &
The Startup'

Date: Friday, December 15, 2006 At 08:00
Duration: 1 Hour 30 Minutes
Contact Info:
Offices of DLA Piper 153 Townsend Street, Suite 800 San
Francisco, CA 94107 Please contact the Host for this event:
Anne Donker, at SFStartupU@gmail.com Email: SFStartupU@gmail.com
URL: www.svase.org/index.php?
option=com_extcalendar&Itemid=149&extmode=view&extid=655

Large corporations often look to (software) startups to fill
some of the gaps larger vendors can't or don't address.

So how can you leverage this situation for your startup?

Our stellar VC/Entrepreneur/Enterprise panel including Stewart
Alsop, former General Partner with NEA and Julie Farris, CEO of
Scalix, will explore this question, including:
* What enterprises are looking for
* How to tap in to and access large enterprise buyers for your
fledgling product
* possible challenges that go with the turf of pursuing the
enterprise-as-a-customer
* How to navigate these challenges
* Myths and facts re. large enterprise customers:

Is it true that enterprise customers often have large
customization requirements before a product can be useful to
them?

Do they tend to have long committee-based purchasing cycles?

How do you navigate this? Especially if you are bootstrapped
and lack the resources to deal with this

How do you even begin the big client sales process in the first
place?

And more!

Join us on the 15th for an insightful discussion!

The Panel:
Julie Farris, Former Founder and Chief Strategy Officer, Scalix
Corporation
Julie Hanna Farris is an electronic messaging veteran with a
successful track record of industry leadership and innovation.
In June 2002 she founded Scalix Corporation with the vision of
bringing advanced enterprise email and calendaring solutions to
Linux. She served as Scalix's founding CEO, raising $20 million
in venture capital and managing the company from inception to
initial revenue stage. Farris continues to be deeply involved
with Scalix heading up its open source initiatives and guiding
product and market strategy and strategic alliances. A
recognized thought leader in messaging and open source, Farris
has over seventeen years of experience in building successful
businesses in electronic messaging and collaboration. Prior to
Scalix, Farris was a founding executive of several companies,
including onebox.com (acquired by Openwave), the industry's
first unified messaging service, 2Bridge, the pioneer in
Enterprise Portal software, and Portola Systems (acquired by
Netscape, now Sun JavaMail). Earlier in her career, Farris was
a marketing executive at IBM/Lotus where she helped drive
product direction and strategic marketing for the next
generation cc:Mail and Lotus Notes product lines. She began her
career at BellSouth, where she pioneered the design and
deployment of one of the world's largest distributed messaging
and groupware environments.

Stewart Alop  Venture Capitalist. Louie-Alsop Partners
Most recently, Stewart was with New Enterprise Associates since
1996 as a venture partner focusing in the information
technology area and was named a general partner in 1998. Alsop
invests in companies developing technologies and services for
broadband networks and rich media. He is also a columnist for
Fortune magazine. Prior to NEA, Alsop was Editor in Chief of
InfoWorld, a weekly newspaper for information-technology
professionals. He also published PC Letter, a fortnightly
newsletter for computer industry insiders, and produced the
Agenda and Demo conferences for executives of companies in the
computer industry. Before 1985, he served in several executive
editorial positions at business and trade magazines, including
Inc. Alsop graduated from Occidental College in Los Angeles.


Popular FAQs regarding Startup-U:
What is the cost of this event?
A $5 (member) or $15 (affiliate/non-member) registration fee,
plus a $1.50 credit card processing fee, includes event and
lunch, available through advanced online registration. A $10 or
$20 fee is collected at the door.

What is the format of a Startup-U event typically?
Generally speaking, each event begins with an introduction by
the host followed by a brief talk about SVASE and self-
introductions by each of the attendees. After the
introductions, the host introduces a speaker (usually 20 minute
presentation, followed by group discussion) or the discussion
topic; the exact format varies based on the host and that
variety is what makes this event so exciting!

Who should attend?
Startup entrepreneurs, anyone thinking about forming a startup,
service providers, angels and VCs active in the Silicon Valley
information tech and biotech entrepreneur communities. Past
participants include:
* Current and aspiring entrepreneurs
* Venture Capitalists, Angels and other members of the funding
community
* Service Providers (e.g. human resources, contract
programming, etc.)
* Independent Consultants (e.g. sales, marketing, engineering,
etc.)

Do I need to be a member of SVASE to attend this event?
Non-members and guests of members are welcome to attend any 2
SVASE Startup-U events. Afterwards, we recommend that non-
members become members of SVASE. For more information on the
benefits of joining SVASE, please visit our website at
www.svase.org/site/Membership/index_html.You can also join at
the event itself.

What if I have more questions?
Please contact the Host for this event: Anne Donker, at
SFStartupU@gmail.com

This event is co-sponsored by DLA Piper,
www.dlapiper.com/Home.aspx.
Cost A $5 (member) or $15 (affiliate/non-member) registration fee, plus a $
Other ticket Information www.svase.org/index.php?option=com_extcalenda
r&Itemid=149&extmode=view&extid=655
Organization
Description

The Silicon Valley Association of Startup Entrepreneurs (SVASE); is dedicated to helping entrepreneurs within and beyond Silicon Valley to bring their ides to life.

SVASE provides entrepreneurs with real-world business knowledge, contacts in the investment community and network of service providers to launch and manage successful start-ups.

Event Contact
Info
Anne Donker, SFStartupU@gmail.com
Venue Offices of DLA Piper
Venue Address 153 Townsend Street, Suite 800 San Francisco, CA, 94107

Event Name The Renaissance Holiday Gift Fair
Date Friday December 15, 2006
Time 9:00AM to 7:00PM
City San Francisco
Event Type Non-Profit Fundraiser / Community Event
Event Area Sales
Hosted By Renaissance Entrepreneurship Center
Description Come buy unique, high quality gift items from Renaissance's
local small business owners.

* Jewelry * Apparel
* Household Items * Body Products
* Art * Accessories
* Baby Clothes * Stationery
* Handmade Treasures * Gifts under $25
Cost Products range: $5-$250
Other ticket Information http://www.rencenter.org
Organization
Description

Since 1985, Renaissance has focused on helping individuals start and build sustainable small businesses. This has been a consistent focus, based on its mission to empower and increase the entrepreneurial capabilities of specific targeted clients. Renaissance is a non-profit entrepreneurship training center with a focus on supporting the talented, motivated individual to start small businesses that are sustainable, create jobs, and generate wealth.

Event Contact
Info
Jill Winkelstein, jill@rencenter.org
Venue Citigroup Center Atrium
Venue Address One Sansome Street San Francisco, CA, 94103
Contact Phone 415-348-6220

Event Name FountainBlue's Connections Event
Date Friday December 15, 2006
Time 11:30AM to 1:30PM
City Mountain View
Event Type Speaker / Panel / Round Table
Event Area Management / Strategy / Planning
Hosted By FountainBlue
Description FountainBlue's Connections events offer networking and
educational opportunities for senior-level entrepreneurs and
corporate executives. Meetings feature facilitated panel
discussions on topics of interest to senior executives in
leadership positions.

This Month's Facilitator is Jerry Talley and the Topic is on
Problem Solving Tales from the Trenches.
Cost $15 for Partners, $25 General Admission, $40 at the door
Ticket URL http://www.acteva.com/booking.cfm?bevaid=1047
11
Other ticket Information http://www.fountainblue.biz/events/connection
s.html
Organization
Description

FountainBlue Consulting focuses on connecting entrepreneurs with C-Level executives and funders to double the likelihood of success of entrepreneurial ventures in half the time through coaching, training and networking. FountainBlue serves entrepreneurs by: - Providing coaching and training services focused on producing immediate results specifically in the areas of client acquisition and funding; - Providing strategy, marketing and project management consulting services to ensure vision alignment and effective execution; - Connecting entrepreneurs to experienced C- Level executives and service providers, including funders.

If you are an entrepreneur interested in finding out more information, please e-mail us at entrepreneurs@FountainBlue.biz. FountainBlue serves C-Level executives by: - Creating and nurturing a high-caliber, high-integrity network of C-Level executives committed to supporting each other personally and professionally; - Presenting lunchtime talks on topics of interest to executives, including effective management practices, business and technology trends, and also business plan review competitions; - Providing access to entrepreneurial management opportunities; - Supporting executives in transition. If you are a C-Level executive interested in finding out more about the group, send an e-mail to C-LevelExecs@FountainBlue.biz. FountainBlue serves entrepreneurial funders and service providers by:

- Connecting them with potential customers including successful executives and high- potential entrepreneurial organizations.

If you are providing services to entrepreneurs and executives, and would like to partner with us, send an e-mail to info@FountainBlue.biz.

Event Contact
Info
Linda Holroyd, Linda.Holroyd@FountainBlue.biz
Venue Fenwick & West LLC
Venue Address 801 California St. Mountain View, CA, 94041
Contact Phone 650-996-3987
Venue Directions http://www.fenwick.com/fenwickfocus/1.5.1.asp

Event Name Future Salon: Technological Literacy- Understanding and Evaluating our Tools
Date Friday December 15, 2006
Time 7:00PM to 9:00PM
City Santa Cruz
Event Type Speaker / Panel / Round Table
Event Area Technology, General Interest
Hosted By Future Salon
Description Technological Literacy: Understanding and Evaluating our Tools
with Miguel F.Aznar , director of KnowledgeContext and author
of Technology Challenged
Cost As always free and open to the public.
Ticket URL http://groups.yahoo.com/group/scfuture/
Other ticket Information http://www.futuresalon.org/
Organization
Description

The Future Salon is a diverse group founded to explore accelerating change in technology, science, society, business.

We are over 350 mostly Bay Area people interested in exploring possible futures and influencing our future in a positive way.

Event Contact
Info
Miguel F. Aznar -, aznar@knowledgecontext.org
Venue Borders Bookstore Santa Cruz
Venue Address 1200 Pacific Avenue Santa Cruz, CA, .
Contact Phone -
Venue Directions http://www.bordersstores.com/stores/store_pg.
jsp?storeID=387