TUESDAY, MARCH 6

8:00AM Santa Clara - SCU EXEC DEV: Communication Effectiveness--Bridging the Gaps and Avoiding the Traps
8:30AM Palo Alto - BMA CAREER RT: Image In The Workplace
2:00PM Milpitas - How to Start a Successful Small Business
2:00PM Palo Alto - Market4Demand | BUILDING THE STARTUP TEAM 101
6:00PM Oakland - BAWTC: Certificate in Import & Export Mgmt--Import Session I
6:20PM San Jose - How to Start a Small Business



Event Name SCU EXEC DEV: Communication Effectiveness--Bridging the Gaps and Avoiding the Traps
Date Tuesday March 6, 2007 -03/08/07
Time 8:00AM to 5:00PM
City Santa Clara
Event Type Seminar / Workshop / Class
Event Area Management / Strategy / Planning
Hosted By Santa Clara University
Description Communication Effectiveness: Bridging the Gaps and Avoiding the Traps

Event
Executive Development Center

This two-day program gives you a solid understanding of the many
aspects of communicating effectively. In addition to an
insightful understanding of the communication process, you'll
learn sixteen classic communication pitfalls, eleven key factors
to improve your communications, as well as the do's, don'ts,
why's and why not's of communicating via email, telephone,
one-on-one, meetings, presentations, letters, reports, and more.
Cost includes 3-day course.

Communication Effectiveness: Bridging the Gaps and Avoiding the
Traps website
Cost $1,725 (includes continental breakfast, refreshments, & materials)
Other ticket Information http://www.scu.edu/events
Organization
Description

Located in the heart of California's Silicon Valley, Santa Clara University offers a rigorous undergraduate curriculum in the arts and sciences, business, and engineering. It has nationally recognized graduate and professional schools in business, law, engineering, pastoral ministries, and counseling psychology and education.

Event Contact
Info
EDC Program Coordinator, edc@scu.edu
Venue Santa Clara University
Venue Address St. Joseph's Hall, TransAmerica Room Santa Clara, CA, 95053
Contact Phone (408) 554-4521

Event Name BMA CAREER RT: Image In The Workplace
Date Tuesday March 6, 2007
Time 8:30AM to 10:30AM
City Palo Alto
Event Type Speaker / Panel / Round Table
Event Area Management / Strategy / Planning
Hosted By Business Marketing Association
Description Join us on March 6th as we discuss image today in the marketing
and creative departments and how this could impact how your are
projected to your direct report and peers. We will be taking a
look at how to portray a better image in the way you dress and
communicate daily.


Free to BMA Members,
$15 for non-members, payable at the door

RSVP:To help the restaurant hostess plan appropriate seating,
please RSVP to Laura Ceccato no later than 3:00 pm on Monday,
March 5.


General Questions or Comments on the Program?

Contact roundtables@norcalbma.org.
Cost RSVP BY 3/5: Members free, nonmembers $15
Other ticket Information http://www.norcalbma.org
Organization
Description

Northern California Chapter of BMA is all about self-improvement, enhancing your knowledge, and expanding your network.

The NorCal Chapter connects you with some of the hottest marketers in the Bay Area and helps you keep pace with the latest trends and issues affecting marketing. Whether you're just starting out or are a seasoned pro, BMA provides opportunities for networking with peers, professional development, education, professional recognition, career building and volunteering.

Event Contact
Info
Laura Ceccato, lceccato@aquent.com
Venue Scott's Seafood Restaurant and Grill
Venue Address 855 El Camino Real (at Embarcadero) Palo Alto, CA, 94301

Event Name How to Start a Successful Small Business
Date Tuesday March 6, 2007
Time 2:00PM to 4:00PM
City Milpitas
Event Type Seminar / Workshop / Class
Event Area Investment / Finance / Money
Hosted By SBA*Cisco Systems*San Jose Entrepreneur Center
Description Entrepreneurs wishing to start a business can now register for
the How to Start a Successful Small Business workshop at the
Milpitas Community Center . This is an excellent opportunity
for those considering opening a business! Grow your knowledge of
business planning, small business financing, required legal
forms of organization, licensing and permits, being an
entrepreneur and the extended services provided by the Silicon
Valley Small Business Development Center (SBDC). Starting your
business requires a strong foundation, and this training will
empower entrepreneurs to move forward with confidence.
Confidential one-on-one business counseling is also available to
help guide your business towards continued success, identify
opportunities and address issues related with growing your
business. This service, which is available by appointment only,
is free to existing business owners and entrepreneurs who are
actively launching their business. For one-on-one business
counseling at the Milpitas Community Center , contact the
Silicon Valley Small Business Development Center (SV-SBDC) at
408.494.0240 for an appointment.
Cost $25.00 online; $30.00 at the door.
Ticket URL http://www.acteva.com/go/svsbdcdafh
Other ticket Information http://www.siliconvalley-sbdc.org
Organization
Description

The SBA*Cisco Systems*San Jose Entrepreneur Center is a unique partnership between the U.S. Small Business Administration, Cisco Systems and the City of San Jose to provide entrepreneurs with all of the resources they need to be successful in their business endeavors including counseling, training, financing and technology. Please visit us at www.ecenteronline.org.

Event Contact
Info
Client Services Coordinator, clientservices@siliconvalley-sbdc.org
Venue Milpitas Community Center
Venue Address 457 E. Calaveras Boulevard Milpitas, CA, 95035
Contact Phone 408-494-0240
Venue Directions http://www.ci.milpitas.ca.gov/citydept/planni
ng/recreation/parkfacilityreservation.htm#map

Event Name Market4Demand | BUILDING THE STARTUP TEAM 101
Date Tuesday March 6, 2007
Time 2:00PM to 4:00PM
City Palo Alto
Event Type Seminar / Workshop / Class
Event Area Entrepreneurship
Hosted By Market4Demand
Description Market4Demand Marketing Educational Series for Entrepreneurs
(MESE) Presents...

ᄎ ᄎ ᄎ Building the
Startup Team 101ᄎ ᄎ



REGISTRATION


http://www.acteva.com/booking.cfm?bevaid=127019


WHY ATTEND?

Building the Startup Team 101 shows high tech
entrepreneurs how to quickly and effectively recruit key
executive staff. Topics covered include determining priorities,
discovering sources, standard costs, the selection process, and
best practices for building the team.



SPEAKER

Dr. Steve McElfresh founded HR Futures after having served as
the President and CEO of the Saratoga Institute, a leading
international organization doing research and consulting on
productivity measurement and improvement. Before joining
Saratoga, Dr. McElfresh was the chief HR officer for SRI
International, Exponent, and Friden Alcatel. He has taught at
Boston College and the University of Massachusetts, and has
also served on the Boards of Directors and Advisory Boards of a
variety of Bay Area companies and non-profits. Dr. McElfresh,
who has published many articles on HR and productivity research
and findings, conducts seminars both locally and nationally on
new directions for the American workforce, R&D and white-collar
productivity and the challenges of managing in highly technical
organizations. He holds a Ph.D. in organizational psychology
from Boston College and a J.D. from the Santa Clara
University.



WHO SHOULD ATTEND

Entrepreneurs, venture capitalists, angel investors, and senior
managers in the following roles: Human Resources, HR, Benefits,
Human Capital, Marketing, Sales, Engineering, and
Operations



QUESTIONS

HREF="mailto:events@market4demand.com">events@market4demand.com<
/a>

(650) 812-0500 x111



SPONSORS & PARTNERS

BoldFocus

(http://boldfocus.com)


Market4Demand
(http://www.market4demand.com)


Market4Demand Marketing Educational Series for Entrepreneurs
(MESE)
HREF="http://www.market4demand.com/MESE/overview.html">
(http://www.market4demand.com/MESE/overview.html)


PricewaterhouseCoopers (http://www.pwcglobal.com/tech-forecast)

Cost $50
Ticket URL http://www.acteva.com/booking.cfm?bevaid=1270
19
Other ticket Information http://www.acteva.com/booking.cfm?bevaid=1270
19
Organization
Description

Market4Demand, a technology marketing services firm located in Palo Alto, delivers strategic and tactical marketing services that help increase shareholder and customer value. Market4Demand specializes in marketing planning and implementation, interim marketing management, product marketing and marketing communications. The company offers expertise in both enterprise and consumer technology solutions. In 2001, it launched Market4Demand's Marketing Educational Series for Entrepreneurs (MESE), a sequence of workshops developed to empower entrepreneurs with practical, value-based technology marketing best practices. For more information about Market4Demand's services and Market4Demand's Marketing Educational Series for Entrepreneurs (MESE) call (650) 812-0500.

Event Contact
Info
Event Coordinator, events@market4demand.com
Venue Market4Demand, Inc.
Venue Address 2458 Embarcadero Way Palo Alto, CA, 94303
Contact Phone (650) 812-0500 x111
Venue Directions http://www.market4demand.com/contact/info.htm
l

Event Name BAWTC: Certificate in Import & Export Mgmt--Import Session I
Date Tuesday March 6, 2007 -04/25/07
Time 6:00PM to 9:00PM
City Oakland
Event Type Seminar / Workshop / Class
Event Area International Trade / Global Issues
Hosted By Bay Area World Trade Center
Description Obtain a Certificate in International Trade by completing a
series of courses in importing and exporting. The program is
designed for individuals to obtain a broad comprehensive
foundation to work in a variety of industry sectors and functions
in international trade. If you are considering starting your
import or export business, these courses can provide you the
necessary skills and knowledge to move your business into the
next steps. The participant will receive a Certificate upon the
successful completion of the entire series. Certificate
graduates receive a discount on a BAWTC Membership.

Instructor: Tekle Sebhatu, Ph.D.

Cost: $400 for the Certificate OR $55 per class; OFFER! Enroll in
the complete Certificate and obtain a BAWTC individual Membership
for an additional $100. (Complete Certificate" + "BAWTC
Membership" =$500); STUDENT OFFER! receive 25% discount and
enroll for only $300 (must show proof of student status)


IMPORTING SESSIONS

- February 27, 2007
Import Series--Session I: Import Process

Participants will explore the fundamentals of effective import
decisions. This session provides an insight into the customs
clearance process, the role of a customs broker, and the various
methods utilized in reducing duties paid on imported goods.

- Marc 6, 2007
Import Series-Session II: Special Customs Requirements

This workshop will focus on restrictions, prohibitions, fraud
and other agency requirements. The benefits of agreements
(NAFTA, CBI, ATPA, AGOA and others) will be discussed. Temporary
free importation, anti-dumping, countervailing duty drawback and
Foreign Trade Zones will be covered.

- Marc 13, 2007
Import Series--Session III: Documents and Methods of Payments

This workshop examines the simultaneous flow of documents, goods
and payments in and import transaction. You will understand
INCOTERMS, basic principles of international finance to develop
sound payment solutions for your importing needs.

- March 20, 2007
Import Series--Session IV: Selling Your Imported Product

Learn effective marketing strategies that sell your product. This
session will cover marketing concepts on product development,
pricing strategies, distribution methods and promotion.

MARCH 27, 2007
--COURSE INTERMISSION--

EXPORTING SESSIONS

- April 4, 2007
Export Series--Session I: Fundamentals of Exporting

This workshop will explore the fundamentals of exporting and
also focus on establishing your export program with an overview
of the export process including assessing company's readiness to
export, sources of market research, how to enter a foreign
market, assessment of a product or service and assistance that
is available for exporters.

- April 11, 2007
Export Series--Session II: Export Documents and Insurance

This workshop will examine the INCOTERMS 2000, flow of
documents, goods and payments in an export transaction. Theis
session will demonstrate on how to prepare the Shippers Export
Declaration (SED 7525-V) and discusses the differences between
Schedule B and the Harmonized Tariff Schedule numbers. Types of
ocean cargos, ocean and air freight charges, methods of insuring
goods, the different insurance coverages and determining the
insured value will be covered.

- April 18, 2007
Export Series--Session III: Export Methods of Payments and
Financing

This workshop will focus on the different methods of
international payments available to exporters including advance
payment; open account; consignment, documentary collection and
letter of credit. Also, the various financing options available
through commercial banks and government financing programs will
be covered.

- April 25, 2007
Export Series--Session IV: Export Marketing

This workshop will provide participants with the skills
necessary to develop an international market strategy including
targeting individual country; international sales contract;
identify buyers, agents and distributors; trade leads and
establishing an international distribution channels.

Cost:

$400 for the Certificate OR $55 per class. Certificate
graduates receive a discount on a BAWTC Membership.
Cost see details
Ticket URL http://www.acteva.com/go/bawtcevents
Other ticket Information http://www.bawtc.com/
Organization
Description

Part of a network of 300 world trade centers worldwide, the BAWTC promotes Bay Area businesses throughout the world, thereby contributing to regional economic growth through international trade and commerce.

Event Contact
Info
Bay Area World Trade Center, -
Venue Port of Oakland's Exhibit Room
Venue Address 530 Water Street Oakland, CA, 94607
Contact Phone (510) 251-5900

Event Name How to Start a Small Business
Date Tuesday March 6, 2007
Time 6:20PM to 8:20PM
City San Jose
Event Type Seminar / Workshop / Class
Event Area Investment / Finance / Money
Hosted By SBA*Cisco Systems*San Jose Entrepreneur Center
Description This is an excellent opportunity for those considering opening a
business! Grow your knowledge of: business planning, small
business financing, required legal forms of organization,
licensing and permits, being an entrepreneur and the extended
services provided by the Silicon Valley SBDC. Starting your
business requires a strong foundation, and this training will
empower entrepreneurs to move forward with confidence.
Produced: SBDC / CITD.
Cost $25.00 online; $30.00 at the door.
Ticket URL http://www.acteva.com/go/svsbdcdafh
Other ticket Information http://www.siliconvalley-sbdc.org
Organization
Description

The SBA*Cisco Systems*San Jose Entrepreneur Center is a unique partnership between the U.S. Small Business Administration, Cisco Systems and the City of San Jose to provide entrepreneurs with all of the resources they need to be successful in their business endeavors including counseling, training, financing and technology. Please visit us at www.ecenteronline.org.

Event Contact
Info
Client Services Coordinator, clientservices@siliconvalley-sbdc.org
Venue San Jose Entreprenuer Center
Venue Address 84 W. Santa Clara Street, Suite 100 San Jose, CA, 95113
Contact Phone 408-494-0240
Venue Directions http://www.ecenteronline.org/contact.htm